The time has come to bring further awareness to the declining health of the rivers of our world. Through awareness, we evolve.
Mark Angelo, a passionate storyteller and river advocate, has possibly paddled more rivers in his lifetime than anyone else on this planet. Having paddled globally for over 40 years, he has sadly watched the decline of the rivers he loves. Journeying through some of the most pristine to most devastated rivers, Mark discovers and unveils the source of much destruction of these waters; Jeans manufacturing.
Through harsh chemical manufacturing processes and the irresponsible disposal of toxic chemical waste, one of our favorite iconic products has destroyed the rivers and changed the lives of people who count on these waterways for their survival. This single industry will serve as the worst case scenario, showing how mankind has, at times, shown little regard for what nature has given us. RiverBlue will not only bring awareness to the destruction of a some of the world’s vital rivers through the manufacturing of Jeans, but will also act as a rally cry to demand significant change in the textile industry from the top fashion brands that can make a difference.